September 14, 2023
Real estate brokerage firm Valentino Group launches local media brand, ‘Living in Winston-Salem.’
Winston-Salem, NC USA – Real estate broker and former District Director of Fathom Realty Jeff Valentino founded Valentino Group, a residential real estate brokerage firm utilizing a media brand to respond to the real estate marketplace and target market changes since the pandemic.
Valentino began posting videos to his YouTube channel in May 2020, and today, his channel has more views than any creator in his primary category. Valentino’s in-depth videos focus on living in and moving to Winston-Salem and Greensboro using a no-nonsense, quick-to-the-cut demeanor that attracts thousands of viewers. Over the past year, he’s generated over $15,000,000 in sales volume from clients who found him on YouTube.
In 2023, Valentino went all-in on social media marketing by launching the media brand Living in Winston-Salem, designed to be a resource for locals and potential newcomers seeking connections and honest information about life in Winston-Salem. Living in Winston-Salem disseminates content through online articles, a weekly newsletter, and social media. Its Instagram page reaches 300k+ accounts monthly and has attracted a large community of highly engaged followers. The account posts intriguing videos that have gone “viral” sparking in-depth discussions in the comments section. Social media popularity has led to the success of the Living in Winston-Salem newsletter sponsored by Valentino Group, which has gained hundreds of subscribers through its Instagram bio link.
“Since 2020, people all over the country are looking to move great distances for an affordable cost of living and better quality of life” said Jeff Valentino, Founder and Broker of Valentino Group. “A surprising number of people from out of state are moving to Winston-Salem without knowing anvone here. They search online for information about the area to decide if they want to visit and possibly move here. Many end up connecting with locals on various social media platforms, seeking unbiased opinions about life here – that’s also what I did when I moved here from Chicago in 2019.”
Valentino Group is a residential real estate brokerage firm and media company in North Carolina’s Piedmont Triad Region. The firm is the first of its kind, specializing in general brokerage services and media marketing.
For media inquiries, please contact:
Caroline Lawsing
Executive Assistant & Marketing Coordinator
[email protected]
(336) 408-6495